by Suzanne Ackley | Apr 4, 2017 | BIA, Blog, Conferences, Local Advertising Forecast, Radio
Broadcast radio advertising revenues in the Dallas-Ft. Worth radio market reached $306.4 million in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. This $306.4 million revenue estimate, which only includes over-the-air...
by Suzanne Ackley | Mar 31, 2017 | BIA, Blog, Local Advertising Forecast, Radio
Hubbard Radio, LLC’s WTOP-FM has firmly planted itself atop BIA/Kelsey’s list of radio stations with the highest estimated gross revenue in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. WTOP-FM, a staple...
by Mark Fratrik | Mar 17, 2017 | BIA, Blog, Local Advertising Forecast, Radio
Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for...
by BIA Advisory Group | Mar 9, 2017 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social
What does the path to $72 billion in mobile ad revenues look like? That’s the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper, I addressed...
by BIA Advisory Group | Feb 8, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast
Local is different. Different than national advertising. And each locality is different. Although many studies focus on national advertising and marketing spending, we believe an understanding of the features of a local media market must contribute to the strategic...
by Rick Ducey | Feb 4, 2017 | BIA, Blog, Local Advertising Forecast
(Update April 10, 2017 – Join us for our quarterly update on programmatic Thursday, April 13 at 2 pm eastern. Details & Registration here: Local TV Marketing and Programmatic, Advanced TV and Contextual Audience Networks.) Programmatic TV is about data...
