As broadcast television mergers and acquisitions (M&A) activity is expected to rise in the coming months, having consolidated market intelligence has become essential for industry decision-makers seeking to identify, evaluate, and act on opportunities. To support this effort and facilitate overall industry reviews, BIA has developed TV M&A: Ownership and Market Profiles, a new resource designed for analyzing broadcast television markets and ownership structures.
Each profile integrates BIA’s proprietary local advertising forecast data on market profiles and ownership groups, along with FCC data regarding market definitions and ownership information. This integration enables quicker analysis and assessment of opportunities when considering a station purchase. The profiles draw on various BIA data sources, including Media Access Pro, BIA Advantage, and Investing in Market Reports, to compile and present information across all 210 U.S. television markets.
By combining BIA’s local advertising estimates with FCC market definitions and ownership information, each profile includes:
- Share of Video Advertising and Share of Local Advertising metrics
- Revenue breakdowns by market, owner, and station
- Analysis of Local Video Advertising components such as over-the-air, cable, CTV, and OTT
- Station performance data and competitive positioning
- Historical and current market trends
Unique analyses in the profiles also provide:
- Calculation of each station’s share of revenue within its local market
- Calculation of the share of local market video advertising and total local advertising
BIA’s CEO and Founder, Tom Buono, emphasizes that “in an era where local broadcast TV deals may begin to move at lightning speed, the difference between a smart acquisition and a costly mistake often comes down to having the right market intelligence readily available—and accessing it quickly.”
Current clients interested in accessing the profiles can email us at advantage@bia.com. If you are not a client but are interested in accessing profiles, local markets, or group information, please get in touch with us at sales@bia.com. You can learn more about the Profiles here.
Thank you to TVNewsCheck for their coverage of the profiles. Here’s their take on them: https://tvnewscheck.com/business/article/bia-offers-new-intel-for-ma-ready-local-tv-market/
