BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Local Perspective on Retail Media Networks (RMNs)
BIA’s Rick Ducey and Leyla Chatti analyze RMNs from a local perspective, dissecting its allure to retailers, consumers, the key players shaping this landscape and what it all means to more traditional media channels.
Healthcare Marketers Survey and Insights
BIA and SalesFuel announce the release of a comprehensive healthcare marketers survey that examines the forecasted spend of $12 billion in healthcare advertising in 2024. This report delves into the strategies and current thinking of healthcare marketers to provide insights into their advertising preferences and how they plan to allocate their budgets.