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The Win of Going Local

The media landscape is evolving rapidly. Media planning has now become a game of targeting, efficiency, and ROI. In particular, national brands are rediscovering that localizing their campaigns allow them to customize their approach to their target segments, achieving higher…

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Call Commerce: A $1 Trillion Economic Engine

The smartphone era has vaulted the importance of phone calls as high-value, high-intent lead sources for business - an opportunity termed "call commerce." Just ask Facebook, Google, and other tech giants that continue to put voice calls at the center of their consumer experiences and…

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