BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.

Featured Research

Mobile and Location Based Advertising
Mike Boland and Tom Buono discuss noteworthy mobile activities. More details available on our 2014 mobile predictions and mobile ad forecast.

SMB & Consumer Research

Consumer Commerce Monitor™ (CCM) Hispanic Findings: Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly half (48.5 percent) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics, and 42.5 percent report using their smartphones daily for local shopping.

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Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)

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Available & Upcoming

Texas Association of Broadcasters
Sponsored Research Webinar- Phone Calls: The True Business Marketing Lead

BIA/Kelsey research indicates that SMBs rate phone calls as the most valued lead form. But to capture that demand, the name of the game is not only driving calls but providing tangible analytics and attribution metrics that are SMB-friendly.

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Texas Association of Broadcasters
Digital Innovations in Local Radio and Television

At the 2014 TAB Convention, BIA/Kelsey’s session examined how local broadcast stations can exploit their local appeal and sales forces to produce successful cross-platform digital campaigns.

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Insight Paper
Phone Calls: The New Currency of the Smartphone Era

The report, Phone Calls: The New Currency of the Smartphone Era, offers a comprehensive review of pay per call, call monetization, performance-based advertising and mobile advertising, by examining the significance of the call monetization opportunity and how to capitalize on it.

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M&A Services

BIA/Kelsey offers investment banking services and private investments to companies in the media and entertainment, telecommunications, education, information services and business services sectors. Learn about BIA Capital and BIA Digital Partners.