Strengthened by Political Season, BIA Projects $175.6 Billion in 2024 Local Advertising Marketplace Spending
Impact of Global Economy Expected to Keep Most Business Categories Down; Without political the increase…
CHANTILLY, Va. (Aug. 14, 2014) – BIA/Kelsey will preview its latest small-business advertising research during a free webinar on Wednesday, Aug. 20. The webinar will also offer an advance look at how the study’s findings will be put into context at the upcoming LEADING IN LOCAL: SMB Digital Marketing conference, which takes place Sept. 22-24, in New Orleans.
Small and medium-sized businesses are responsible for a significant share of the $31.7 billion that will be spent on local digital marketing in 2014. BIA/Kelsey’s Local Commerce Monitor study (LCM), which has been tracking SMB spending on advertising and promotion since 1999, provides insights into how the latest digital marketing innovations and shifts in local media have impacted the way SMBs spend their marketing dollars.
The upcoming webinar is titled, Digital Adoption by SMBs: A Preview of BIA/Kelsey’s Latest SMB Research. It will provide a preview of LCM Wave 18, with a look at:
This webinar will be presented by BIA/Kelsey’s Director of Research Steve Marshall and Senior Director of Industry Strategy and Insight Abid Chaudhry.
Wednesday, Aug. 20, 2:00 PM Eastern
Click for more details and online registration: https://www1.gotomeeting.com/register/166291000.
For more information on LEADING IN LOCAL: SMB Digital Marketing, including the complete agenda, list of speakers and online registration, visit https://www.bia.com/LeadingInLocalSMBDigital.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.