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CHANTILLY, Va. (Feb. 10, 2015) – National brands, franchises and multi-location businesses are investing substantial dollars and resources to deploy local digital marketing programs. BIA/Kelsey estimates national brands will spend $50.5 billion on local media this year, growing to $68 billion by 2018. The firm is gathering brand marketing executives, digital agency professionals and local media and marketing leaders at BIA/Kelsey NATIONAL, March 25-27, in Dallas, to explore how national brands are engaging local consumers and driving local revenues with digital strategies and innovative uses of technology.
“The rapid rise of mobile, geotargeting and marketing automation has made it possible for local marketing to scale in unprecedented ways for national brands, franchises and multi-location businesses,” said Peter Krasilovsky, BIA/Kelsey vice president, chief analyst and conference co-chair. “At BIA/Kelsey NATIONAL, we’ll take a close look at how brands, agencies and platform providers are maximizing national-local opportunities, and what it all means for local media companies and marketing solution providers.”
The program features more than 40 industry leaders, including keynotes by Jon Czaja, Director, Small Business (North America), Facebook; Brendon Kraham, Director of Global Mobile Sales and Product Strategy, Google; Daniel Eckert, Managing Director, Emerging Technologies, PricewaterhouseCoopers; Aaron Goldman, Author and CMO, Kenshoo; Karen Traversi Kovaleski, President and CEO, Geary LSF; and Dave Walker, Chairman, bizHive
More than 20 sessions will focus on the local targeting initiatives of national brands, franchises and multi-location businesses, across mobile, social, search, loyalty, video, verticals and more. The case study-centric program features senior execs from every segment of the national-to-local ecosystem, including:
BIA/Kelsey NATIONAL will include several unique program elements and networking events designed to showcase the latest trends and innovations in national-to-local while providing attendees the opportunity to interact with the people driving these efforts. Among these special program features are:
Conference sponsors include Infogroup, MatchCraft, Moz, Simpli.fi, SproutLoud, Telmetrics, Where2GetIt, xAd and Yext. Partners for BIA/Kelsey NATIONAL include the Association of Alternative Newsmedia (AAN), Association of Directory Publishers (ADP), Dallas/Fort Worth Search Engine Marketing Association (DFW SEM), International Classifieds Media Association (ICMA), Local Site Submit, Location Based Marketing Association (LBMA), Social Media Club of Dallas, Topseos and Visibility Magazine.
For more information about BIA/Kelsey NATIONAL, including the complete agenda, list of speakers and online registration, visit https://www.bia.com/NATIONAL.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.