The rise of the mobile has catapulted the demand for click-to-call with the smartphone now in a position to drive monetary impact on consumer spending. The science of driving, tracking, and optimizing voice calls as incoming business leads is the foundation of call commerce. Today, calls are influencing $1 trillion in U.S. consumer spending.
View this webinar to unpack the findings of the recent BIA/Kelsey white paper in a video discussion with two experts on call commerce, Mike Boland from BIA/Kelsey and John Busby from Marchex.
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