Local businesses tend to be pulled by their customers into adopting new technologies. Whether it’s accepting new forms of payment, launching a mobile-friendly website or engaging on social media, business behavior follows consumer behavior. This pattern is amplified now that digital first millennials are hitting their stride as consumers.
So what expectations do today’s consumers have for the local businesses they patronize? And what implications do these expectations have for companies selling digital advertising and marketing services to small, local merchants?
View this webinar to explore this important topic and see data-supported insights into how consumer preferences are pulling businesses into greater use of new technology to attract and service their customers.
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