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BIA forecasts that over $12B will be spend in healthcare advertising in 2024. How and where will those dollars be spent?

Delve into the thoughts and strategies of healthcare marketers with the new Healthcare Survey and Insights report available early December 2023. 

The findings disclose information about healthcare marketers’ allocation of their budgets across popular media such as Connected TV (CTV) and OTT, as well as their collaborations with media sales and marketing firms.

A notable finding from the survey reveals that healthcare marketers allocate their budgets to various marketing activities in addition to paid advertising. Plus, OTT/CTV ads are purchased across multiple platforms and genres.

If healthcare marketers are your target audience or if your agency represents them, the insights from this survey will prove invaluable to your endeavors with this niche group of marketers.

The complete report, full survey findings, and a recorded analyst briefing will be available for purchase in early December for $495. Fill out the form below to be notified when they are published.

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The Healthcare Survey and Insight Report are published by the local advertising experts at BIA Advisory Services and Salesfuel.

BIA guides local business excellence through our comprehensive advertising forecasts and analysis. We offer both forward looking and historical revenue forecasts by media for business verticals. Healthcare is just one vertical in our coverage area that includes auto, retail, finance, restaurants, home improvement and more.

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SalesFuel® offers a SaaS-based portfolio of sales tools, training and intelligence providing thousands of sales and media sales teams nationwide with the power to SellSmarter®. Our portfolio of sales solutions includes AdMall® , providing tactical business intelligence for local marketing and media sales. AdMall is utilized by more than 15,000 media sales and marketing professionals. It makes selling easier, improves marketing results and quickly generates return-on-investment. Other SalesFuel solutions include our SalesCred® App and Immersive Master Classes as well as TeamTrait™, a sales hiring, retention and team optimization tool.

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