Delve into the thoughts and strategies of healthcare marketers with the new Healthcare Survey and Insights report available early December 2023.
The findings disclose information about healthcare marketers’ allocation of their budgets across popular media such as Connected TV (CTV) and OTT, as well as their collaborations with media sales and marketing firms.
A notable finding from the survey reveals that healthcare marketers allocate their budgets to various marketing activities in addition to paid advertising. Plus, OTT/CTV ads are purchased across multiple platforms and genres.
If healthcare marketers are your target audience or if your agency represents them, the insights from this survey will prove invaluable to your endeavors with this niche group of marketers.
The complete report, full survey findings, and a recorded analyst briefing will be available for purchase in early December for $495. Fill out the form below to be notified when they are published.
BIA guides local business excellence through our comprehensive advertising forecasts and analysis. We offer both forward looking and historical revenue forecasts by media for business verticals. Healthcare is just one vertical in our coverage area that includes auto, retail, finance, restaurants, home improvement and more.
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