Delve into the thoughts and strategies of healthcare marketers with a the new Healthcare Survey and Insights report from BIA and SalesFuel.
The findings disclose information about healthcare marketers’ allocation of their budgets across popular media such as Connected TV (CTV) and OTT, as well as their collaborations with media sales and marketing firms.
A notable finding from the survey reveals that healthcare marketers allocate their budgets to various marketing activities in addition to paid advertising. Plus, OTT/CTV ads are purchased across multiple platforms and genres. (More public findings here.)
If healthcare marketers are your target audience or if your agency represents them, the insights from this survey will prove invaluable to your endeavors with this niche group of marketers.
Purchasing the Healthcare Survey
The survey is offered for sale as a bundle with other healthcare insights and reports, including:
- Full Survey of Questions and Responses
- Healthcare Advertising Report for 2024 (includes BIA’s 2024 U.S. Local Advertising Forecast estimates)
- Hospital Expenditure Trends and Analysis in CTV/OTT
- Healthcare Audience Profiles: Five AudienceScan® Profiles from AdMall for Potential Physician Switchers, Injectable Filler/Botox/Collagen Clients, Elective Surgery Planners, and Eldercare/Nursing Home Shoppers
- (AudienceSCAN® offers psychographic details and digital audience segmentation based on 15,080 US adult internet users. SalesFuel’s proprietary yearly study examines online shoppers’ behaviors and digital audiences in the United States.)
Celine Matthiessen, BIA Advisory Services VP, Insights & Analytics, cmatthiessen@bia.com
BIA guides local business excellence through our comprehensive advertising forecasts and analysis. We offer both forward looking and historical revenue forecasts by media for business verticals. Healthcare is just one vertical in our coverage area that includes auto, retail, finance, restaurants, home improvement and more.
Darby Doll, SalesFuel Marketing/Global Partnerships darbydoll@salesfuel.com
SalesFuel® offers a SaaS-based portfolio of sales tools, training and intelligence providing thousands of sales and media sales teams nationwide with the power to SellSmarter®. Our portfolio of sales solutions includes AdMall® , providing tactical business intelligence for local marketing and media sales. AdMall is utilized by more than 15,000 media sales and marketing professionals. It makes selling easier, improves marketing results and quickly generates return-on-investment. Other SalesFuel solutions include our SalesCred® App and Immersive Master Classes as well as TeamTrait™, a sales hiring, retention and team optimization tool.