Retail Media Networks (RMNs) are digitally operated advertising platforms that are used both by e-commerce and brick and mortar retail platforms.
With their popularity exploding, particularly with industry giants like Amazon and Walmart, RMNs are helping retailers monetize their first-party consumer data and digital properties while ensuring advertisers reach target audiences.
To deliver a local perspective on RMNs, BIA produced this report, Retail Media Networks (RMNs): A Local Perspective, to assess the impact of RMNs on local media advertising. It asks and answers many of the top questions we’ve been asked about RMNs, and it offers insights into the function and strategies of RMNs and what to expect next.
Plus, the authors, BIA’s Managing Director, Rick Ducey, and BIA Media Analyst, Leyla Chatti, talk through several key highlights in the podcast, Emergence of Retail Media Networks: A Local Perspective. Enjoy both the report and podcast below. Questions on RMNs? Email us at info@bia.com.
Emergence of Retail Media Networks: A Local Perspective. Listen to our podcast discussion on RMNs here.
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