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Included in the report on TV or Cable advertising is key data from BIA’s Survey of Advertising and Marketing – SAM™ (Q3/2018) survey of businesses. The survey tracks more than 40 different advertising and promotional ad types in the following categories:

  • Digital advertising (e.g., search, display )
  • Traditional advertising (e.g., magazines, direct mail, newspapers)
  • Broadcast advertising (e.g., TV, cable and radio)
  • Video advertising (e.g., website videos, YouTube)
  • Mobile advertising (e.g., search, SMS, display)
  • Social advertising (e.g., social ads, targeted ads)
  • Print and digital directory advertising
  • Promotions (web sites, SEO, events)

Who Should Read This Report?

  • Executives in charge of marketing and/or product development targeted to small businesses
  • Senior leaders evaluating opportunities in the small business marketplace
  • Any executive with a role in selling digital or cable, TV advertising media products
  • Anyone focused on the trends and direction of businesses that use TV or cable
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