BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 – SMBs that use Customer Relationship Management (CRM) Systems report examines SMBs that use CRM Systems. SMBs that use CRM Systems are heavy users of social and digital media, including Facebook, email and websites. This report includes a profile of SMBs that use CRM Systems, their ad spending habits and future marketing plans. This report includes 21 slides of charts and data, as well as five pages of commentary.
Who Should Read This Report:
- Executives in charge of marketing and/or product development targeted to SMBs in any retail business
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital or social media products
- Anyone focused on the trends and direction of Retail SMBs