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This sponsored report was commissioned by bandwidth and is available for complimentary download

Increased smartphone use means localized mobile ads can connect consumers and SMBs. But first the technology must be simplified and scaled for the SMB segment.

Small to Medium-Sized Businesses (SMBs) rate phone calls as the most valued lead form, according to BIA/Kelsey’s Local Commerce Monitor™. This aligns nicely with user behavior that’s driving tens of billions of calls to businesses per year from mobile search.

These factors contribute to BIA/Kelsey’s estimate that $68 billion is spent annually across all media for advertising meant to generate calls. At present, the majority of this spend happens at the brand and enterprise level. However, there’s a wave of innovation to move solutions down market to the large and opportune SMB space.

Scheduling software has seen its ups and downs. But it is currently poised to take off, due to the emergence of a cloud-based environment marked by on-the-go mobile services and scheduling’s integration with email, point of sale systems and billing. Indeed, scheduling has been seen as a key connector for the next phase of closed loop marketing. At the top of the sales funnel, it is directly associated with search and discovery.

Peter Krasilovsky, Vice President and Chief Analyst, BIA/Kelsey, Report Author

This special report, sponsored by Bandwidth, a communications technology company, takes a look at platforms being developed to drive, track, and manage inbound phone leads. The report addresses the questions of how the market fares for SMBs. The report assesses current opportunities, such as mobile pay-per-call, call-tracking, and Google’s place in the mix. It also delves into the growing importance of attribution and call routing. The call is the new click.

Complete the form to get a free research report and learn ways location targeted mobile advertising and attribution are materializing, and where they’re moving next.

Chapters in this 26-page report include:

  • The Age of Smartphones
  • Calls Calls Calls – The $68 Billion Market
  • Drilling Down on Call Monetization
  • Drilling down on attribution
  • The Big G (Google)
  • Attribution
  • Call Routing: Helping SMBs Manage
  • Time is Money
  • Conclusion: Bringing It All Together

Who should read this report?

Advertisers, SMBs, and technology companies interesting in discovering value in smartphone lead generation.

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