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BIA/Kelsey estimates the social media advertising industry in the U.S. will grow to $31.5 billion by 2021, from $14.9 billion in 2016.

For broadcasters, social media trends create rich opportunities for significant wins around incremental ad sales and increased on-air viewing via social channel promotions and audience engagement.

Examine how broadcasters and publishers can quantify the value of their audiences to marketers and advertisers in this paper co-authored by BIA/Kelsey and Share Rocket. It spells out social media opportunities and provides a roadmap of basic strategies for success.

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Why You Should Read

This report is oriented for broadcasters and publishers and offers learnings including how to:

  • Understand the total addressable market in social platform advertising
  • Monetize content published on social platforms
  • Drive incremental ad sales via social channel promotions
  • Increase on-air audience engagement via social channels
  • Examine national versus local social media audience activation
  • Understand the market share of major social platforms (hint – Facebook is leading the pack; Are you using this platform to its fullest extent?)
  • Study the ad spending trends among SMBs that advertise on TV
  • Learn how to sell social audiences like TV

Broadcast and digital executives should read this report, including:

  • Owners & Operators
  • SVPs of Business Development
  • SVPs of advertising
  • C-Level Strategists
  • COOs
  • CMOs
  • Marketing leadership
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