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The Financial Services vertical includes SMBs in accounting/bookkeeping, insurance and real estate brokerage.

The report includes how much SMBs plan to spend on both traditional and digital channels now and in the future. It also covers complementary marketing and business service products that SMBs use and plan to use.

The Small Businesses in Financial Services report includes 15 charts and 5 pages of commentary on:

  • Their use of free and paid media
  • How these SMBs are using:
    • Email marketing
    • Social media
    • Traditional media
  • Other advertising services these SMBs have considered using
  • Future spend and investment

Who Should Read This Report?

  • Executives in charge of marketing and/or product development targeted to professional services small businesses or financial services small businesses
  • Senior leaders evaluating opportunities in the small business software and cloud services marketplace
  • Any executive with a role in selling digital or traditional media products
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