In this latest installment on Advanced TV, get an mid-year update on the continued innovation and adoption of advanced TV solutions in the report, Advanced TV and Innovation in Local Television.
Dig into the current marketplace trends and get informed views about the leading indicators and what is expected to emerge in the second half of 2018.
Featured in the report are interviews with experts from companies representing different parts of the industry: Imagine Communications, IRI, iSpot, Operative, Sinclair Broadcast Group, Video and WideOrbit.
Two questions asked and answered in the report include:
- How soon do you think advanced TV sales will have an impact on how TV commercial inventory is bought and sold today?
- Does the media community understand how important workflow is to maximize ROI for the media seller and agencies/marketers?