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This sponsored report was commissioned by Vendasta and is available for complimentary download

BIA/Kelsey report, sponsored by Vendasta, examining the do-it-with-me (DIWM) service model for marketing solutions geared to small and medium-sized businesses.

Large companies and well-funded startups have the resources to take advantage of today’s advanced digital marketing techniques. These approaches sometimes require hiring marketing staff or using relatively expensive marketing services that rely on enterprise toolsets.

Effective at scale, these solutions are prohibitively expensive and complex for SMBs. This has led to the emergence of do-it-with-me (DIWM) solutions that enable smaller marketers to engage in more advanced digital marketing practices.”

Scheduling software has seen its ups and downs. But it is currently poised to take off, due to the emergence of a cloud-based environment marked by on-the-go mobile services and scheduling’s integration with email, point of sale systems and billing. Indeed, scheduling has been seen as a key connector for the next phase of closed loop marketing. At the top of the sales funnel, it is directly associated with search and discovery.

Peter Krasilovsky, Vice President and Chief Analyst, BIA/Kelsey, Report Author

The report, Optimizing Local Marketing: SMB Marketing Needs ‘Do It With Me’ Models, digs into this emerging reseller/marketing services layer in local media that helps provide SMBs access to the latest digital marketing practices.

Sponsored by Vendasta, the report explores the local marketing gap and introduces an emerging online services category, optimized local marketing, which will eventually serve SMBs the kind of information technology success that exists at scale in the large enterprise today.

Report Chapters

  • Fragmentation: The Chasm Deepens for Local
  • Troubled Teens: When Business Fails to Scale
  • Do It With Me: I’m Not Confident with DIFM or DIY
  • Marketing Can’t Be a One-Person Show After the Company is Two-Employees Strong7
  • Free Works: “Freemium” is the Path to Profit
  • Concierge Service: The Local Bridge
  • Growth is Risk Leading to Measurable Reward
  • The Road Ahead is Collaborative
  • Take-Aways

Data Highlights

The report includes research findings from BIA/Kelsey’s U.S Local Media Forecast 2015 and its Local Commerce Monitor™ (LCM) survey to illustrate the advertising and promotion activities of core SMBs(those who spend less than $25,000 a year on advertising and promotion) and the activities of very small businesses (VSMs).

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