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CHANTILLY, Va. (Feb. 10, 2016) – BIA/Kelsey today announced keynoters for BIA/Kelsey BRANDS: The Brand-to-Local Marketing Summit, taking place March 22, in New York City. The summit will examine the drivers of $61 billion in spending by franchise and brand marketers targeting local audiences, as well as the roles of agencies, media and adtech/martech companies.
The keynoters for BIA/Kelsey BRANDS are:
“Brands and their agencies, retailers and franchisees have more choices than ever for reaching local consumers,” said Rick Ducey, managing director, BIA/Kelsey and BIA/Kelsey BRANDS conference chair. “Yet, significant issues around measurement and benchmarking make the planning and execution process challenging. It takes knowledge, experience, data and the right partners to do it well. At BIA/Kelsey BRANDS, we’ll take a close look at how brands, agencies and platform providers are maximizing brand-to-local opportunities, and what it all means for local media companies and marketing solution providers.”
The BIA/Kelsey BRANDS speaker roster also includes brand and agency execs from U-Haul International, Under Armour, Advance Auto Parts, Mediavest, USIM and GroupM; media execs from The Weather Company, Pandora, ESPN and YP; adtech/martech experts and platforms including Waze, IBM Watson, Netsertive, Brandify, SOCi, Surefire Social and Local ID; and industry influencers comScore, IAB, MediaPost and GeoMarketing.com.
The program will offer a 360-degree view of the trends, technologies and alliances required for brand-to-local marketing success. Session highlights include:
BIA/Kelsey BRANDS also features the 2016 edition of the GOLOCAL Awards, a competition to identify and celebrate the most successful local marketing initiatives deployed by brands and agencies. The deadline for entries is Friday, Feb. 19, 2016. Visit https://www.bia.com/brands/golocal.asp for guidelines and the online entry form.
More information about BIA/Kelsey BRANDS, including the agenda, speakers, sponsors and online registration, is available at https://www.bia.com/BRANDS.
Programmatic advertising will be a key discussion topic at BIA/Kelsey BRANDS next month. On Feb. 17, during the lead up to the conference, BIA/Kelsey will host a free webinar focused on the rise of local programmatic advertising in local television markets. The webinar will present a range of perspectives on programmatic – agency, platform and media – with panelists from USIM, Videa, Rentrak, Sinclair Digital Group and Strata. The webinar will be co-moderated by BIA/Kelsey’s Rick Ducey and USIM’s Director of Programmatic Strategy Mitch Oscar. More information and webinar registration can be found here: https://attendee.gotowebinar.com/register/6891125727881641474.
BIA/Kelsey defines, organizes and analyzes the multibillion-dollar Local Commerce Universe (LCU) for media, technology companies, brands and agencies competing in today’s multiplatform, interactive local media and marketing arena. LCU, the firm’s proprietary vision for tracking the evolving local marketplace, provides an effective framework for delivering meaningful data-driven analysis, consulting and valuation services, competitive intelligence and state-of-the-industry conferences. Learn more about BIA/Kelsey at https://www.bia.com.
For more information contact: