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CHANTILLY, Va. (April 14, 2016) – The latest innovations and best practices in local advertising and marketing solutions will be center stage at next month’s BIA/Kelsey ENGAGE (#BIAKENGAGE) conference, which takes place May 16-18, in Austin. This new event will gather media companies, agencies, adtech and martech platforms, SMB brands and enterprise marketers, to examine what it takes to deliver local advertising and marketing services in a constantly changing local media and commerce environment.
Headliner, bestselling author and media theorist Steven Johnson opens the conference with a thought-provoking talk on “Creating Organizations Where Great Things Happen.” He’ll set the tone for a two-day program that covers leading-edge topics, like the use of messaging apps and #chatbots to automate local customer support.
“Innovation, execution and re-invention are some of the common themes on the ENGAGE agenda,” said Charles Laughlin, SVP, BIA/Kelsey and BIA/Kelsey ENGAGE conference chair. “We’re looking forward to frank discussions from a wide range of local advertising and marketing experts on what does and doesn’t work when providing digital marketing services for SMBs and enterprises targeting local audiences.”
The program features real case studies about delivering local advertising and marketing services to brands like Denny’s, Pandora Jewelry stores and Shoe Carnival. On the agenda are:
For complete conference details, including the current list of speakers, agenda, sponsors and registration visit https://www.bia.com/ENGAGE.
BIA/Kelsey defines, organizes and analyzes the multibillion-dollar Local Commerce Universe (LCU) for media, technology companies, brands and agencies competing in today’s multiplatform, interactive local media and marketing arena. LCU, the firm’s proprietary vision for tracking the evolving local marketplace, provides an effective framework for delivering meaningful data-driven analysis, consulting and valuation services, competitive intelligence and state-of-the-industry conferences. Learn more about BIA/Kelsey at https://www.bia.com.
For more information contact: