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CHANTILLY, Va. (Jan. 20, 2016) BIA/Kelsey today announced a call for entries for the 2016 GOLOCAL Awards, a competition to identify and celebrate the most successful local marketing initiatives deployed by brands and agencies.
BIA/Kelsey estimates brands, their agencies, franchisees and retailers are spending over $61 billion targeting local audiences across no less than 16 media platforms. The GOLOCAL Awards will recognize the most effective brand-to-local marketing strategies.
“The GOLOCAL competition is an exceptional way to highlight brands and agencies that are executing successful digital marketing programs at the local level,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “This competition gives our community an opportunity to learn from the latest local targeting innovations and best practices. We’ve designed the program to stimulate ideas and offer valuable case studies on successful brand-to-local marketing initiatives.”
Entries will be evaluated by a panel of expert judges, based on how effectively their marketing program fulfilled its stated objectives. Categories include sales/revenue, innovation and strategic use of digital marketing.
There is no fee to enter. Entry guidelines and online entry form are available at https://www.bia.com/brands/golocal.asp. The deadline for 2016 entries is Friday, Feb. 19, 2016. Finalists will be notified by March 9, 2016 and showcased at the upcoming BIA/Kelsey BRANDS conference, March 22, in New York, where category winners will be announced.
BIA/Kelsey BRANDS is the first event to bring together all the key constituents of brand-to-local marketing—CMOs, agency execs, franchise marketers, media companies, and adtech and martech companies—for a 360-degree examination of the trends, technologies and alliances required for brand-to-local success. The conference will explore the roles of paid media, adtech and martech in brand-to-local strategies with forecasts, research, case studies and thought leadership. For more information about the conference, visit https://www.bia.com/BRANDS.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).