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CHANTILLY, Va. (Oct. 21, 2015) – In its forthcoming U.S. Local Media Forecast 2016, BIA/Kelsey projects local online/digital media spending to reach $42.6 billion in 2016, representing 29 percent of total paid media spending targeting local audiences next year. This includes local publisher ad sales as well as national platform ad sales that include geotargeted campaign elements. BIA/Kelsey will define the top trends and highlight the technologies and companies driving this market, when the firm gathers executives from across the local media and marketing arena at BIA/Kelsey NEXT (#BIAKNEXT), Dec. 9-10, in Los Angeles.
“The local marketing mix of 2016 and beyond will be increasingly mobile-first, social, on-demand, programmatic and omnichannel,” said Conference Co-Chair Rick Ducey, Managing Director, BIA/Kelsey. “We will lay it all out at BIA/Kelsey NEXT, to help executives understand, master and strategize what’s next for technology usage, integration and implementation in local media and marketing.”
The BIA/Kelsey NEXT speaker lineup features more than 40 local digital leaders, startups, investors and futurists, all focused on the local media opportunity, from companies such as: Facebook, Google, Microsoft, Cisco, NAB, IAB, The Weather Company, G/O Digital, Demand Media, Greycroft, Upfront Ventures, ESPN, Sinclair, Nexstar and more.
The Day 1 keynote, titled, “Local Commerce Joins the Social Graph,” will be delivered by Facebook’s Director of Global Marketing Solutions, Kelly Graziadei, who will share details on several initiatives from Facebook’s local roadmap. Day 2 keynote speaker Dr. Karen North, Director of the Online Communities Program at the USC Annenberg School of Journalism, will discuss “The Millennial Effect: Not Your Father’s Local Media.”
The BIA/Kelsey NEXT agenda will address a range of future-focused topics, including what’s next for:
The second annual Tech Expo at BIA/Kelsey NEXT embodies the conference’s focus on the next wave of innovation in local digital media and marketing. The Tech Expo offers attendees an interactive station-to-station tour of the latest locally focused gadgets and apps, with the chance to talk with the industry innovators leading their development efforts. The inaugural Tech Expo in 2014 featured demos of Tablet TV, RedPost’s DOOH local news kiosk, Agendize’s smartwatch scheduling app, First Data’s Clover POS station, Yelp Platform and Talech’s cloud-based POS platform. Participants in the 2015 Tech Expo will be announced in November.
Building on the outstanding reputation of BIA/Kelsey’s annual December event, the firm’s BIA/Kelsey NEXT conference takes an extra hard look at local – and how it’s changing – to deliver exceptional predictions for local digital media and marketing. The program is curated by the firm’s respected team of local analysts, who will deliver exclusive data and insights from the stage, all aimed at helping attendees prepare for 2016.
Sponsors for BIA/Kelsey NEXT include: Acxiom, Bazaarvoice, bieMedia Boostability/Mono Solutions, BuzzBoard, Convergent Mobile, Ion Interactive, Localstars, MatchCraft, Neustar/Localeze, Simpli.fi, Telmetrics, xAd, Yext and YP. Conference partners include: Association of Alternative News Media (AAN), Association of Directory Publishers (ADP), International Classifieds Media Association (ICMA), Location Based Marketing Association (LBMA), Search Engine Marketing Professional Organization (SEMPO), Topseos and Visibility Magazine.
All conference information and online registration is available at https://www.bia.com/NEXT.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog and Twitter (http://twitter.com/BIAKelsey). Stay connected by subscribing to the firm’s newsletter.