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CHANTILLY, Va. (March 23, 2016) – BIA/Kelsey today announced the winners of the 2016 GOLOCAL Awards, recognizing successful local marketing initiatives deployed by brands, franchises and multi-location businesses. Entries were evaluated by a panel of expert judges based on how effectively they fulfilled their stated objectives. Earlier this month, the field was narrowed to 10 finalists, which were highlighted at this week’s BIA/Kelsey BRANDS conference in New York.
Now in its third year, the GOLOCAL competition was established by BIA/Kelsey to draw out success stories of brand marketers executing locally. The goal of the competition is to highlight the tremendous work being done and the innovations and risks brands and local agents are taking to expand opportunities to engage with local audiences.
“Congratulations to our GOLOCAL winners, who have demonstrated strategic, innovative and results-driven approaches to brand-to-local marketing,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “This year we received 26 entries, all of which illustrated innovation and technical sophistication. We also wish to thank our esteemed panel of judges, who had the difficult task of determining the winners from the most competitive field of GOLOCAL submissions to date.”
The winners of the 2016 GOLOCAL Awards are:
The 2016 GOLOCAL Awards were judged by a panel of brand-to-local marketing experts, featuring: Rex Conklin, Fortune 50 Marketing Executive; David Kaplan, Managing Editor, GeoMarketing; Warren Kay, VP, Advertising, Under Armour; Maribeth Papuga, Executive-in-Residence, BIA/Kelsey; and JonPaul Rexing, Senior Director of Sales, ESPN Hometown.
Visit the BIA/Kelsey BRANDS networking group on LinkedIn to connect with GOLOCAL participants and for ongoing discussions with the brand-to-local marketing community.
BIA/Kelsey defines, organizes and analyzes the multibillion-dollar Local Commerce Universe (LCU) for media, technology companies, brands and agencies competing in today’s multiplatform, interactive local media and marketing arena. LCU, the firm’s proprietary vision for tracking the evolving local marketplace, provides an effective framework for delivering meaningful data-driven analysis, consulting and valuation services, competitive intelligence and state-of-the-industry conferences. Learn more about BIA/Kelsey at https://www.bia.com.
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