Strengthened by Political Season, BIA Projects $175.6 Billion in 2024 Local Advertising Marketplace Spending
Impact of Global Economy Expected to Keep Most Business Categories Down; Without political the increase…
Local market forecasts for all 268 Radio and 210 TV markets available in BIA’s digital data platform. Data valuable for budgeting and selling on both nationwide and local level.
CHANTILLY, Va. (Sept. 25, 2018) – BIA Advisory Services, the leader in broadcasting and local advertising research and valuations, announced today that local radio market forecasts are now available in its data platform, BIA ADVantage, along with details on local television. BIA ADVantage delivers online access to the firms’ extensive local market estimates and forecast data, along with expert insights and analytics on local traditional and digital advertising.
“In today’s fluctuating media marketplace, it’s vital for radio executives, owners and operators to have a complete understanding of the revenue opportunities and the competition in their market,” said Tom Buono, CEO and Founder, BIA Advisory Services. “Our forecasts deliver insights and analytics for both traditional and digital media channels and 94 business categories to give our clients the opportunity to assess their total local advertising opportunities. Now, we are pleased to offer our local radio forecasts, in addition to our local TV forecasts, in our BIA ADVantage platform where they can be easily viewed, downloaded and used for effective budgeting and selling.”
Local market intelligence for Radio Market Abilene, TX, BIA ADVantage 2018
BIA ADVantage offers a forecast for all 268 radio and 210 television markets. The dashboard includes access to both current, historical, and forward-looking forecasts, as well as local market profiles and competitive intelligence that are refreshed on a weekly and quarterly basis by BIA’s research team.
Initially launched in 2017 for local television markets, BIA ADVantage has both traditional and digital media clients, as well as advertising agency subscribers. Media executives use the platform to track activities, ratings, revenue and competition in local markets, and local sales executives build vertical-based budgets using the 2019 forecasts to identify potential revenue.
“We know from our work with clients that one of the more important problems we can help solve is how to target sales efforts efficiently and effectively. We are continually honing our forecasts to deliver precise, valuable data that allows our clients to isolate revenue generation activities (with a focus on online/digital/mobile) to stay competitive and grow their share of wallet,” Buono said,
About BIA ADVantage
BIA ADVantage is a digital platform that delivers local media data and insights. Data offered includes:
About BIA Advisory Services
BIA Advisory Services is the leading authority for data-centered research, analysis, strategic consulting and valuation services for the local media industry. Since 1983, BIA has been a valuable resource for traditional and digital media companies, brands and agencies, the financial and legal community serving media and telecom, as well as the FCC and other government agencies. Today, we offer comprehensive local market advertising intelligence in our BIA ADVantage data platform to help clients discover the path to their best opportunities. Learn more about our offerings and our regional event series, LOCAL IMPACT, at http://www.bia.com.