Research Forecasts
BIA/Kelsey’s Local Media Annual Forecast – The Big Picture on ‘Local’
BIA/Kelsey defines local media as ad spending by small and medium-sized businesses and national or regional advertisers making local buys. Annually in the first quarter, BIA/Kelsey issues an in-depth revenue forecast of the markets we analyze. The forecast draws from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace. Elements of this forecast are updated periodically during the calendar year.
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BIA/Kelsey’s U.S. Local Media Annual Forecast (2009-2014)
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2009E |
2014F |
5-Year
CAGR |
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U.S. Local Advertising Revenues
Comprises traditional and online/interactive segments (TV,
radio, Yellow Pages, OOH, cable, magazine, newspapers, direct
mail, online/interactive, E-mail/reputation management and
mobile) |
$130.2B |
$144.9B |
2.2% |
Source:
BIA/Kelsey
The forecast, including deep dives into various sectors, is provided to clients of the firm’s Continuous Advisory Services, as an independent, objective and credible five-year market outlook, offering a view into the key drivers and assumptions behind the top-line numbers. The forecast also serves as the foundation for BIA/Kelsey’s Media Ad View reports (www.bia.com/mediaadview), market-specific reports that provide a comprehensive picture of the state of local media advertising and a five-year projection for 12 media categories in 362 markets across the nation.
For information on BIA/Kelsey’s Continuous Advisory Services and Media Ad View, please contact Michael Taylor at
mtaylor@kelseygroup.com.
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