The Holy Grail: SMB Customer Loyalty

Seth Priebatsch , CEO, LevelUp
You want vision? LevelUp CEO (and SXSW keynoter) Seth Priebatsch says SMBs can use transaction marketing to win more customers and get more revenue out of each one. In the same way that Facebook Connect provides a powerful platform and authentication framework for social data, LevelUp – with over 1M users and 5,000 merchant locations – aims to be that platform for transactional data. Priebatsch will fill us in.

The View From the CTO’s Office

Darren Clark, Chief Product Officer & CTO, YP;
Paul Ryan, CTO, Yellow Media (Canada)
Large SMB-focused organizations like directory/local search publishers are under intense pressure to improve sales efficiency – while also pushing more products through their channels. Solving this challenge falls increasingly on the shoulders of the chief technology officer. Two leading CTOs will give attendees an exclusive, top down look into how they’re building the next generation of SMB services and consumer experiences.

One Million SMB Advertisers

Matt Baker, Head of SMB Partnerships, Facebook
Facebook is increasingly used by SMBs as a major channel for advertising, promotion and user engagement. It has recently announced its one-millionth SMB advertiser. Along the way, it has gained real insight into how SMBs thrive with social media and best practices for using Facebook as a business tool. Head of SMB Partnerships Matt Baker will share these insights, and discuss opportunities for working with Facebook.