LEADING IN LOCAL: SMB Digital Marketing - Sept. 22-24, 2014 - New Orleans

BRAD PETERSEN, SVP, Global Business Development, MatchCraft

Brad Petersen has been a recognized innovator in the local digital advertising industry for nearly two decades. As MatchCraft's Senior Vice President of Global Business Development, Brad oversees both U.S. and international partnerships. Before joining MatchCraft in 2008, he focused on the emerging European local search industry, first as VP of Business Development at LocalLaunch and then as Senior Director of Digital Innovation at RH Donnelley. An experienced sales and business development strategist, Brad began his internet career in 1996 as a member of the startup management team of AutoTrader.com, building out the company's direct sales force and national sales team, and then did the same at Trader Publishing Company for a number of other vertical startups portals.