Hundreds of attendees came together at BIA/Kelsey NATIONAL to learn how brands, franchises and multi-location businesses are building local strategies to successfully drive consumer engagement and revenue. Attendees are telling us BIA/Kelsey was bold and informative. We wish everyone who participated every success in their national-local endeavors.
The Hot Trends Driving Locally Targeted National Marketing
National marketers and franchisees are recommitting to local targeting and are using multiple tools and channels to reach local consumers.
What are the most important digital and mobile tools and channels, and what transformative trends are emerging?
BIA/Kelsey analysts offer insights from our new research on franchisee engagement.
Miss any sessions or unable to attend BIA/Kelsey NATIONAL? Order the video now.
The BIA/Kelsey analyst team was live-blogging throughout the conference. Check out their posts on the Local Media Watch blog to see their session takeaways:
The conference showcased the 2015 GOLOCAL Awards competition, profiling the best in local marketing initiatives deployed by national brands.
Read about the finalists and the winners, Sightly, PowerChord and G/O Digital Grab GOLOCAL Awards.
BIA/Kelsey NATIONAL brought together the true innovators in locally targeted national advertising. Check out the companies that attended.
BIA/Kelsey analysts and conference co-chairs offer their insights about the conference themes and sessions.
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