Top Reasons Our Attendees Come Back Every Year
As our clients will attest, BIA/Kelsey knows local. Our research covers geotargeting, local search, native advertising and local loyalty - all key components of the tremendous national to local opportunity.
Our events are curated by a respected and forward thinking analyst team who bring together the industry’s biggest names with the best ideas to help you make money in the local space.
Help yourself and your business by joining us in Atlanta for this spring’s must-attend show. Help yourself and your business by joining us in Atlanta for this spring’s must-attend show. See who’s coming.
Top Five Reasons to Attend LEADING IN LOCAL:
The National Impact
#1: Access unique insights into local marketing opportunities for brands, franchises and multi-location stores.
The next frontier for brands, franchises and multi-location stores is local marketing. BIA/Kelsey leads the way with research and insights into geotargeting, local search, native advertising, local loyalty and other key issues. Enhance your expertise as an expert in all these areas.
#2: Get an inside perspective on how brands are meeting their local marketing objectives.
Brands from key verticals as auto (AutoTrader, Scion), moving (Two Men And A Truck), fast food and restaurants (Ghengis Grill) and home office services (PostNet) will share insights into what they are looking for in local marketing services. Learn how to work with them. The list of brands is growing daily!
#3: Prioritize among the "best of the best" tech solutions for "localizing" national marketing.
There are a flood of tech solutions for localizing national marketing - such as geotargeting, SEO and loyalty solutions. You'll hear from top companies about what they've learned, and what the next trends are. And our unique GOLOCAL Awards will put the spotlight on the "best of the best" national brands, local marketing programs.
#4: Learn from LEADING IN LOCAL local marketing success stories.
Local targeting has become a top priority for national brands, yet there are major implementation issues. Case studies will be presented that point the way to success. These learnings will stimulate ideas and identify opportunities for national brands, franchises and multi-local businesses.
#5: Network with the top leaders in national to local.
Networking is center stage at LEADING IN LOCAL: The National Impact. We'll be networking at two open bar evening receptions, two lunches, two breakfasts, a Women Leading in Local and other additional networking opportunities.
This is an important 'local' event. It's all new, it's all important, and it's all here.
