Michelle Gilliam

Director, Health Mart Marketing, McKesson

Michelle Gilliam is the Director of Marketing for Health Mart®, a franchise of nearly 3,300 independently-owned pharmacies across all 50 states. Her team is responsible for driving B2C marketing solutions to help pharmacies attract new patients and increase share in their local markets.

Michelle brings 20 years of leadership experience in health care marketing with a passion for award-winning product development. She is a creative, conceptual thinker who generates out-of-the box ideas to provide innovative solutions. Recent successes include development of an online Marketing Hub that allows pharmacies to manage local promotions across multiple channels (e.g., mail, email, social media, outdoor, etc.), and Physician Outreach™, a unique tool that helps pharmacies build stronger relationships with local providers by utilizing prescriber and pharmacy data.