Speakers

• 

  ANDREW SHOTLAND, Principal, Local SEO Guide

  Andrew Shotland is the proprietor of LocalSEOGuide.com and one of the top local search consultants in the industry. Shotland offers full-service search engine optimization, search engine advertising, website strategy and local search consulting with a specialty in Yellow Pages and local directories SEO. He has provided his services to numerous media, e-commerce companies, franchises and start-ups, including Bing.com, DexKnows.com, Yellowbook.com, Yellow Pages Group of Canada, Truvo, Telegate Media, Business.com, the Los Angeles Times, Cox Communications, New York Daily News, Ingenio/AT&T, D&B & Sequoia Capital, Friendster, MOG.com, ChaCha.com and Spoke.com. Local SEO Guide also provides small businesses with search marketing services.

  In addition, Shotland is the editor of the popular Local SEO Guide blog, a local search engine optimization and local search marketing blog that provides simple tips, trends, how-tos and strategies for small businesses and marketers in the local search industry.

  Shotland has more than 15 years of experience in the Internet. He was a founding member of NBC’s Internet group and a former general manager of NBC.com. While at NBC, he created NBC-IN, the first national network of local TV station websites. Most recently he was vice president of business and product development at Insider Pages, a pioneering local-social search engine that was acquired by Citysearch. At Insider Pages, Shotland developed local SEO strategies and techniques that helped attract more than 3 million monthly unique visitors and over 600,000 reviews of local businesses almost entirely via search engine referrals.

  Twitter: @localseoguide

  Thurs., Sept. 12, 11:45 am
  Microsoft’s New Path for SMB Search