Speakers

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  VIKAS JAIN, Head of Business Development, Google/Wildfire

  Vikas Jain heads Business Development for Wildfire Interactive, a division of Google. Wildfire Interactive, Inc. is a rapidly-growing, social media marketing technology division of Google.

  Wildfire enables companies to leverage the power of social networks to create brand awareness, engage with customers and provide a path to monetization. Key focus areas include: lead and manage strategic partnerships and thought leadership initiatives; lead international expansion via partner ecosystem; and build SMB partner ecosystem.

  Before Wildfire, Jain was Executive Vice President (and investor) at XProtean (SaaS solutions for Retail Industry). Prior to that, he was part of the founding team at Systech Integrators (acquired by ACS, a Fortune 500 company).

  At Systech Integrators, he managed business development activities for the West Coast/Canada and led marketing/alliance initiatives for the entire organization. Under his leadership, the West Coast business was the No. 1 revenue producing region from inception to acquisition.

  Jain started his career as a strategy management consultant in a high profile internal consulting group that reported directly to the CEO of American Express. Jain has an MBA from Yale University and MSc from Tulane University.

  Thurs., Sept. 12, 2:30 pm
  Search, Display, Mobile, Offers, Social and Video – Google's Integrated Strategy for SMBs