Speakers

• 

  JOHN DENNY, VP, Marketing, Advance Digital

  John Denny’s digital marketing experience dates back more than two decades, to work leading the ad agency team for the Prodigy Online Service in the early ’90s. In 1996, he had his first experience with search, heading up the AltaVista Search Engine business at DDB advertising. In the late ’90s, he worked for one of the first ad networks pioneering behavioral targeting, CMGI’s Adsmart.

  Today, Denny is vice president marketing for Advance Digital, part of Advance Publications/Conde Nast. He heads up a 17-person group with teams focused on search engine optimization, social media optimization, paid search, analytics, consumer/B2B marketing and email marketing for 12 U.S. local media sites comprising more than 20 million unique users. In addition, he founded, built and heads up the Advance Search & Social unit that provides SEO and social media optimization services to local and regional businesses.

  Thurs., Sept. 12, 9:30 am
  Content – The X Factor in Today’s SMB Marketing

About Advance Digital
Advance Digital is a leading creator of highly interactive, online community-based news and information websites created in alliance with Advance Publications newspapers. These sites include NJ.com, al.com, cleveland.com, OregonLive.com, MLive.com, NOLA.com, Syracuse.com, PennLive.com, SILIve.com, MassLive.com and lehighvalleylive.com.

Advance Publications is a privately held communications company that, directly or through subsidiaries, owns Condé Nast Publications, Parade Publications, Fairchild Publications, American City Business Journals, the Golf Digest Companies, and newspapers in more than 25 American cities; Advance Publications’ subsidiaries also have extensive interests in cable television, as well as in Internet sites which are related to its print publications.