Sabrina Alimi

Senior Manager, Industry Initiatives, IAB

Sabrina Alimi is Senior Manager of the IAB Mobile Marketing Center of Excellence, leading the Local Committee which is committed to exploring marketing opportunities in mobile advertising through the use of location based technologies. She also leads mobile ad operations working groups on topics ranging from creative guidelines and HTML5 to cross platform tracking and discrepancies. Prior to the IAB, Sabrina worked at Microsoft Advertising on the Atlas Media Console where she became a product expert providing technical support to clients and managing bug escalations.

Twitter: @SabrinaAlimi