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Call Commerce: A $1 Trillion Economic Engine

The smartphone era has vaulted the importance of phone calls as high-value, high-intent lead sources for business - an opportunity termed "call commerce." Just ask Facebook, Google, and other tech giants that continue to put voice calls at the center of their consumer experiences and…

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Data-Driven Audience Planning & the Local Market Advantage

Download our free guide on why the local advertising and marketing industry must and can enable stronger foundational standards to successfully transition to data-driven planning. There's a dramatic shift underfoot for media companies, advertisers, agencies. Incredible technology advancements are driving…

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