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2020 U.S. Local Advertising Forecast

National Overview & Specific Local Media Estimates & Analyses 2020-2024

The U.S. Local Advertising Forecast 2020 provides a complete overview of paid U.S. local advertising. It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for top media (i.e., Local Video (Including Local Over-the-Air Television, Local Cable Television, Out-Of-Home Video, Mobile Video), Local Radio, Online / Interactive (including Local Online/Interactive, Local Search, Local Display), Mobile, Direct Mail, IYP and PYP, Out-of-Home, Social, Newspapers and Local Magazines.) The forecast provides a 360-degree view of the market for local advertising — defined as targeted messaging to specific geographic markets — spent by national, regional and SMB advertisers.

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