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This sponsored report was commissioned by Vendasta as is available for complimentary download

In the report “Automated Marketing: Managing for Personal Experience in SMB Markets,” BIA/Kelsey examines the role marketing automation solutions play in helping agencies bring enterprise-caliber digital capabilities to Main Street.

It explores the marketing needs and spending behaviors of small and medium-sized businesses (SMBs) and explains how agencies can help them make sense of a dizzying array of digital options that often leave them paralyzed by a “paradox of choice.” The report dives into the why and how of marketing automatoin: why local agencies should pay attention and how they can optimize sales through marketing automation.

Small businesses experiment with new channels every year, embracing some and abandoning others as they seek a more effective marketing mix. Plus Spenders (those that spend more than $25,000/ year on advertising and marketing) are ideal customers for agencies and vendors ready to manage marketing campaigns across many media. Marketing automation platforms can help agencies and other marketing services firms supporting SMBs to blend campaigns across channels and quickly convert a client’s potential customers into qualified leads and closed sales. Creating this type of initial success for a client can lead to deeper engagement and higher billings.

Mitch Ratcliffe, Senior Analysts and Digital Media Strategist, BIA/Kelsey, Report Author

Sections in the report include:

  • Automated Marketing
  • More Media, More Marketing Success
  • Following Customers into New Channels, Leading them to Act
  • In the Real-World Usage Crucible
  • Takeaways
Webinar Summary

For a video discussion of the report, BIA/Kelsey and Vendasta offer a rapid fire overview of the opportunity automated marketing offers in the on-demand webinar,Automated Marketing: Driving SMB Digital Spend.”

The webinar discussion covers:

  • Breaks down data and insights.
  • Examines best practices.
  • Explains how SMBs can realize value and ROI with marketing automation.
Who should read this report and watch the webinar?

SMB marketing solution providers, agency executives and anyone involved in the SMB marketing solutions value chain.

Download Report

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