Rob Reed, Founder and Chief Innovation Officer, MomentFeed

Rob Reed founded MomentFeed in 2010 and serves as Chief Innovation Officer, working closely with the company's brand and platform partners to deliver the most innovative marketing solutions. As a pioneer in the location-based marketing space, he speaks and writes frequently on the convergence of social, local, and mobile (SoLoMo) and its implications for brands.

Rob's background is in journalism and marketing. He spent 10 years writing about snowboarding, luxury travel, and automotive culture for such magazines as National Geographic Adventure, Elite Traveler, and Men's Journal. He authored The Way of the Snowboarder (Harry Abrams Books), published in 2005, and later started MaxGladwell.com, a leading independent blog on social media, sustainability, and geolocation. Max Gladwell has been syndicated on Mashable, The Huffington Post, Treehugger, and more than 100 other blogs.

Rob also worked in cleantech for several years as SVP of Marketing for Earth Biofuels, a publicly traded energy company. He collaborated with Julia Roberts, Willie Nelson, and Morgan Freeman to promote biodiesel fuel as a clean alternative to petroleum, specifically in our nation's school buses.

Twitter: @reedcontent | @momentfeed