Elizabeth Parker, Business Development, Bing Advertising, Microsoft Corporation

Based at Microsoft headquarters in Washington, Elizabeth and her team are responsible for cultivating strategic search relationships with North America based resellers and at-scale digital advertising companies. She also works closely with tool providers and data aggregators. Elizabeth has been with Microsoft’s online advertising group for 7+ years and has extensive search, display, mobile, and video expertise.

In addition to developing and acquiring new partner relationships with Microsoft in her current business development role, she also delivers training to Bing’s reseller partners, training their sales teams on how to sell digital advertising to SMB clients and how to effectively optimize their search campaigns.  

Prior to this role, Elizabeth managed strategic agency and partner relationships for Microsoft’s display business. She worked with Amazon.com, ING, Avon, 1-800 Flowers, and Drugstore.com to name a few. Her goal was to drive creative and innovative solutions for her clients, with a focus on helping clients develop creative, integrated, multi-screen executions.  

Elizabeth graduated with a Bachelor of Science degree in business administration from the University of Redlands, in addition to studying at the London School of Economics. She is currently the president of her universities alumni chapter in Seattle. Elizabeth spends a lot of time volunteering in the community, as a court appointed special advocate (CASA) for children in state care, and with the WA chapter of The Red Cross.

Twitter: @BingElizabethP | @BingAds