Charity Huff, Founder, General Manager, Tru Measure

Charity is an active member of the local media industry, contributing in an advisory capacity, through public speaking, and her entrepreneurial ventures.

Charity co-founded Tru Measure in 2009, building the advertising analytics platform used by the majority of the U.S. publisher market. Tru Measure is an analytics-driven, technology services company focused on capturing consumer engagement generated from media and advertising. Tru Measure was acquired by The McClatchy Company in April 2013. Charity has continued in her executive management role, joining McClatchy to grow the Tru Measure business in the North America, Europe and Australia.

Specializing in local markets, Charity has assisted both media companies and digital startups in designing and implementing go-to-market strategies that have successfully grown their revenues and market influence.

Charity has more than 17 years of media experience including as Managing Partner at Maroon Ventures, product and go-to-market roles at MediaNews Group and in the Internet yellow pages industry at Dex Media.

Twitter: @charityhuff | @trumeasure