BIA/Kelsey On-Demand Webinars

Yellow Pages, Local Search and the Path to New Digital Revenues

Event took place on: August 11, 2010

On Wednesday, Aug. 11, 2010, BIA/Kelsey held a Webinar preview of Directional Media Strategies 2010. BIA/Kelsey’s Charles Laughlin led the discussion on the fundamental challenges facing the global Yellow Pages industry. He provided insight and analysis around the drivers of the digital shift and the building blocks of a diversified Yellow Pages business. He also went through what attendees should expect to find at the 2010 conference.
 

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The Drivers of Local Media Transformation

Event took place on: April 28, 2010

Summary:

The growth of digital media has transformed the broadcast industry. Advertisers and consumers are no longer going to just one space for news, information and entertainment. IP video, mobile, social media and other digital media are taking engagement to new levels, and competing with traditional media for viewers and ad revenues. Successful media companies have recognized the silos for distributing content to consumers and selling to advertisers have been abandoned for integrated solutions and offerings.

But how do television and radio broadcasters transform their business models to compete in a digital world? And how can broadcasters leverage their strengths in local media to gain an edge?

During this Digital Strategies for Broadcasting Webinar, "The Drivers of Local Media Transformation," our team of media experts:

• Discuss what is driving changes in media and identify six steps to transformation

• Highlight data from BIA/Kelsey's recent "Local Media Forecast"

• Examine the digital media experience and what that means for broadcasters

• Preview the upcoming Digital Strategies for Broadcasting 2010 conference

Our Panelists

Neal Polachek, President, BIA/Kelsey
Rick Ducey, Chief Strategy Officer and Program Director, Digital Strategies for Broadcasting

Mark Fratrik, Vice President, Research

Steve Passwaiter, Vice President, Business Development

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Digital Strategies for Broadcasting: Capitalizing on the Shift to Digital With Broadcaster's Local Assets

Event took place on: March 16, 2010

Summary:

In order to be successful in today's market, traditional media outlets must evolve to participate in more areas of the media ecosystem and develop multiplatform, multiple revenue strategies. This requires new workflows, partnerships, business models and resources. It also requires detailed analysis of emerging trends impacting the industry and your company's strategy.

To provide a comprehensive and authoritative view of the changes in the local media landscape, BIA/Kelsey recently released its U.S. Local Media Forecast. According to this forecast local advertising revenues for television and radio are expected to reach $34.3 billion in 2014, up from $29.9 billion in 2009. This growth represents a compound annual growth rate (CAGR) of 2.8 percent. Digital revenues for these media are expected to grow at a 17.8 percent CAGR during the same period, illustrating the continued shift toward digital media.

For media companies interested in the growing shift to digital media, BIA/Kelsey invites you to join us for a free Webinar on Tuesday, March 16 at 2:00 pm Eastern / 11:00 am Pacific, where our leading analysts will review the latest data from our Local Media Forecast, provide an overview of the impacts on the media industry and discuss the latest advisory service and conference from BIA/Kelsey, Digital Strategies for Broadcasting.

Our Panelists

Rick Ducey, Chief Strategy Officer and Program Director, Digital Strategies for Broadcasting

Mark Fratrik, Vice President, Research

Steve Passwaiter, Vice President, Business Development

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The Local Marketplaces Revolution - An Overview of Marketplaces 2010

Event took place on: February 25, 2010

On Thursday, Feb. 25, 2010, BIA/Kelsey held a Webinar preview of Marketplaces 2010. Program Director Peter Krasilovsky, BIA/Kelsey President Neal Polachek and Mobile Local Media Program Director Michael Boland went through what attendees should expect to find at the 2010 conference.
 

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Defining the Local Media Landscape for 2010

Event took place on: December 17, 2009

Summary:

During this Webinar our panel of speakers and analysts cover traditional media (radio, television and newspaper) as well as online media (interactive media, online classifieds and mobile). In a roundtable discussion, they review and analyze 2009 and look ahead to 2010 - providing a selection of predictions that cover several categories local media.
 

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The Business View of E-Mail, Reputation and Presence Management

Event took place on: October 15, 2009

Summary:

BIA/Kelsey analysts Matt Booth and Steve Marshall will present the SMB advertiser’s view of E-Mail, Reputation and Presence Management (ERPM). This webinar will feature data from BIA/Kelsey’s Local Commerce Monitor study, and will include feedback from SMBs currently using alpha and beta releases of several ERPM platforms. Learn what’s valuable, how businesses use ERPM and what future features they are looking for to help them manage digital word-of-mouth.

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The Communications Revolution: E-Mail, Reputation and Presence Management

This event took place on: October 14, 2009
 

Summary:

The rapid growth of digital word-of-mouth through online reviews and social media presents a challenge for small and medium-sized business owners, who are not typically involved in, and are often unaware of, the online conversations taking place among consumers.

BIA/Kelsey predicts this is about to change as SMBs adopt more sophisticated marketing practices that require advanced communications platforms for e-mail, reputation and presence management (ERPM).

During this Webinar, BIA/Kelsey Senior Vice President Matt Booth, is joined by Alex Hawkinson, Founder, SMBLive and Matthew Berk, Executive VP, Product Engineering, Marchex, to provide an in-depth look at the unfolding business, market and what it means. The panelists will discuss the latest revenue forecasts, challenges facing SMBs, as well as how technology and partnerships can evolve to better enable businesses to respond to consumers’ opinions, concerns and requests.

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Multi-platform Sales Training Webinar: Expanding your sales expertise to build campaigns that work?

Event took place on: September 17, 2009

Summary:

For traditional media companies competing in a local environment for sales, it is not enough anymore to know your products. The old sales methodology was designed for a time when things were different. Now, traditional media has blended with digital media, which has expanded the media portfolio.

To meet this expanded portfolio the current sales approach needs to adapt to better diagnose advertiser needs and present a more effective media solution that seamlessly blends the strengths of traditional and digital media. What’s more, to be as effective as possible, sales teams need to implement a consultative multimedia approach that is customer-focused and employs benefit-driven sales messages.

During this Webinar, BIA/Kelsey experts will discuss ways media companies can expand the skills and expertise of their sales teams and discuss the Passing Lane sales training program designed to address the challenges of the new media landscape and provide a multiproduct sales system designed for high-volume local media sales teams.


Speakers:
Steve Passwaiter, Vice President, Business Development, BIA/Kelsey
Michael Taylor, Director, Business Development, BIA/Kelsey

Rob Weisbord, Regional Group Manager/Director of Digital Initiatives, Sinclair Broadcasting

Gayle Jones, Director, Strategy and Business Intelligence, Berry

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Where's the Money in Local Media? Before You Budget, Track the Shifting Ad Dollars

Event took place on: August 20, 2009

Summary:

BIA/Kelsey reports that the interactive share of local advertising spending will more than double from 9% in 2008 to 22.2% in 2013. What does this share shift mean for television and radio? Do you have all the facts necessary for accurate year-end planning & budgeting?

For radio and television stations competing in a local environment, it is critical to have the ability to track shifting local ad dollars so you can know what your competition is doing, as well as identify new opportunities in the local market. To help broadcasters operate successfully in the new advertising landscape, BIA/Kelsey experts have developed the Media Ad View reports, market-by-market advertising forecasts across 12 media categories If your business is interested in learning more about Media Ad View and how to identify where the shifting ad dollars and your competitors are going, please view this free webinar.


Speakers:
Steve Passwaiter, Vice President, Business Development
Mark Fratrik, PhD, Vice President

Stephen Marshall, Director of Research

Neal Polachek, CEO, The Kelsey Group

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DMS ’09 PREVIEW: What Keeps Yellow Pages Industry Leaders Up at Night… and What Gets Them Out of Bed in the Morning?

Event took place on: August 12, 2009

Summary:

Rapid technology innovation and significant financial pressures are causing both consternation and inspiration across the global Yellow Pages industry. If you would like to understand how industry leaders are overcoming their biggest challenges and capitalizing on their biggest opportunities, please join us for a free webinar.

There is no question that 2009 has been the most challenging year ever for the global Yellow Pages business. The tough economy has accelerated the pace of the shift from print to online platforms. Publishers must think strategically and act decisively to secure their role in the future of this industry.

During this webinar our analysts will cover the top five challenges and opportunities for global Yellow Pages publishers.

The presentation also will provide a preview of the upcoming Directional Media Strategies 2009 (DMS ’09) conference, which takes place in September in Orlando, Florida. Charles Laughlin, Senior Vice President and Program Director of The Kelsey Report® advisory service, and DMS ’09 Conference Chairman will provide additional context for the discussion by offering a sneak peek at BIA/Kelsey’s recently published Global Yellow Pages™ 2009 report, the most comprehensive fact book about the worldwide directory publishing industry.

Speakers:
Charles Laughlin SVP & Program Director, The Kelsey Report
Matt Booth, SVP & Program Director, Interactive Local Media
Nancy Augustine, SVP, Association of Directory Marketing
Bill Dinan, President, Telmetrics

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How Can Media Companies Tackle the Mobile Opportunity and Extend their Brand to the Mobile Market?

Event took place on: August 6, 2009

Summary:ont>

View Webinar | Listen to a MP3 audio | PDF of Slides | Questions and Answers from the Webinar

Fire Up the Debate: BIA/Kelsey Tackles Winning Media Strategies for the TV, Radio, and Newspaper Industries

Event took place on: June 24, 2009

Summary:

In May, BIA hosted the highly successful Winning Media Strategies conference that focused on the aggressive action broadcasters must take to develop a strong digital strategy. If you missed this event, you still have an opportunity to learn from the discussions. Join our media pundits on this Webinar as they discuss in a rapid-fire round table the core topics from the conference as they relate to companies in the television, radio and newspaper industries.

Expanding Revenue Streams for Media Companies: An introduction to practical strategies for the local media ecosystem

Event took place on: May 5, 2009

Summary:

The next several years the advertising pie is expected to decline. With so many new media companies and devices emerging, radio, tv and newspaper companies will be fighting for market share rather than trying to grow overall ad revenues. In order to grow your business during this period your company must develop multiplatform strategies to diversify your business models and build multiple revenue streams. This is made tougher by the necessary response to the tight ad market in terms of budget cutting, employee reductions and less tolerance for risk taking. This webinar presents some revenue forecasts by media platform; best management practices and case studies to assist you in developing your own revenue growth strategies.

The Mobile Local Opportunity

Event took place on: March 9, 2009

Summary:

Mobile local is in the spotlight during Day 3 of the Marketplaces 2009 conference (March 16-18 in Los Angeles). The conference's Mobile SuperForum will zero in on local mobile applications, bringing together key industry leaders to figure out what's real, what's not, and the best strategies for building mobile search products. In advance of the conference, The Kelsey Group conducted a webinar on Monday, March 9 at 2 p.m. EDT to preview the Marketplaces 2009 Mobile SuperForum, and to learn more about The Kelsey Group's Mobile Local Media advisory service and the mobile opportunity for local media players.

HD Radio Electronic Program Guide - Developing a Versatile HD Guide for Broadcasters

Event took place on: February 25, 2009

Summary:

Unlike television, there is no existing national radio program-schedule database. Yet, there are more than 10 times the number of radio stations than tv stations in the US. For radio broadcasters, the development of an Electronic Program Guide that serves mobile receivers and helps to provide listeners with detailed program information represents a powerful tool to help better target programming and advertisements, as well as engage listeners throughout the day. The NABFASTROAD HD Radio EPG project is intended to develop its guidelines and technology in a coherent, industry-wide fashion, with input from all stakeholders. In order to keep all radio broadcasters informed and to collect their input, BIA, in association with NAB, Broadcast Signal Lab and Unique Interactive have put together this webinar.

Revitalizing Traditional Media: Positioning the radio industry to capitalize on strengths in a high tech world

Summary:

The radio industry has gone through substantial changes over the years. And with the rise of HD Radio, satellite radio and internet streaming, the industry continues to present a dynamic array of challenges to broadcast owners, operators and investors. During this BIA Webinar, industry experts frame the current market environment for the radio industry, the financial picture, as well as provide case studies of where and how radio is succeeding, and what the future for the industry holds. Part of this Webinar includes a detailed slide presentation, while another aspect will be a in-depth discussion with professionals from across the industry.

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Going Mobile: The Next Frontier for Broadcasters

Summary:

With broadcasters and other media companies facing increased competition and declines in traditional advertising, the search is underway for other channels to help improve customer engagement and expand revenue sources. To many, going mobile is the next frontier for the broadcasting industry. Already many companies have embarked on defining their mobile strategy. Over the last few years, companies like the BBC finalized their mobile strategies, putting on-demand rich-media content at its core, with user generated content. Others in the Digital TV space began building their networks. But where do most broadcasters stand today? What is their strategy? How should they set their expectations? During this BIA Webinar, our panelists discuss what broadcasters are doing in mobile, as well as what companies in the US and other countries are doing to implement successful strategies. Using case examples, industry data, an interactive discussion between panelists and Q&A, this Webinar is important for everyone involved in broadcast media today.

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The 2008 NAB Insider's Perspective

Summary:

"From Broadcasting to Broader-casting(SM), the NAB Show(TM) has evolved over the last eight decades to continually lead this ever-changing industry." For everyone involved in the digital and broadcast media industry, this is the best opportunity to see the latest technologies, learn about emerging trends, and how to develop and implement the best strategies for an effective business. In order to understand the most important aspects of the the NAB Show, BIA Financial Network has teamed up with the NAB and others in the industry to create a pre-show Webinar designed to help everyone, from the most experienced attendees to the newest participants, gain the most from the 2008 show.

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BIA Digital Signage: Driving the Message Home

Summary:

During this Webinar, industry experts discuss the latest trends in digital signage, the key market players, and how companies are effectively using the technology to reduce perceived wait time, improve their brand recognition, provide information and promotions, as well as improve the overall interactive experience for the consumer.   The speakers offer scenarios for the deployment of effective Digital Signage Networks, the types of digital signage installations, revenue that can be generated, and the state of the market through 2008 and into the future.

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Cashing In on Mobile Digital Television's Enormous Opportunities

Summary:

As television broadcasters consider the many different uses of the spectrum bandwidth now possible through digital television (DTV), BIA Financial Network estimates the industry could reap an additional $2 billion in annual revenue by 2012 through the delivery of content to mobile and/or handheld receivers. This new flow of revenues could also theoretically create $9.1 billion in incremental market value for broadcasters. Join BIA and an expert group of panelists as they discuss M/H DTV and outline what the industry and broadcast stations must do to take advantage of this opportunity and score big!

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