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Digital Signage: Driving the Message Home

Originally Aired Mar. 25, 2008

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The business of networked digital displays and digital signage in places such as retail stores, sports events, financial institutions, transportation platforms, and other public areas is growing rapidly.  Studies indicate that more than half of highway travelers notice digital billboards and signs, with a high level of retention.  Overall, public sentiment regarding digital signage is positive.  With billboards capable of displaying news, traffic, weather notices and emergency alerts, over 80% of people in a recent Arbitron study consider digital signs helpful, informative and often times - entertaining.  

Given the slow growth in internet advertising and other challenges, companies are trying to identify more effective advertising channels and how to best reach consumers and stakeholders.  Many businesses are still unaware of how digital signage can positively impact their business.  And yet, according to industry researchers The Carmel Group, by year-end 2010 the US digital signage industry will garner more than $2.5 billion in annual revenues.

Webinar Summary
During this BIA Financial Network Webinar entitled, "Digital Signage: Driving the Message Home", industry experts will discuss the latest trends in digital signage, the key market players, and how companies are effectively using the technology to reduce perceived wait time, improve their brand recognition, provide information and promotions, as well as improve the overall interactive experience for the consumer.  

The speakers will offer scenarios for the deployment of effective Digital Signage Networks, the types of digital signage installations, revenue that can be generated, and the state of the market through 2008 and into the future.  Questions and answers will be taken at the end of the event.