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Mobile and Handheld DTV Webinar: Cashing In on Mobile Digital Television's Enormous Opportunities

Originally Aired Feb. 21, 2008

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The Open Mobile Video Coalition (OMVC), an alliance of more than 800 local stations committed to developing a mobile-digital-television standard, has officially endorsed a study conducted by BIA Financial Network for the NAB that found that mobile DTV could be a significant generator of advertising revenues for stations.

Dan Hsieh, President of MTC Services, will join the panel on the upcoming webinar- Cashing In on Mobile Digital Television's Enormous Opportunities-  to discuss OMVC's position and the importance of a standardization process in order for broadcasters to reap the most benefit.

As television broadcasters consider the many different uses of the spectrum bandwidth now possible through digital television (DTV), BIA Financial Network estimates the industry could reap an additional $2 billion in annual revenue by 2012 through the delivery of content to mobile and/or handheld receivers. This new flow of revenues could also theoretically create $9.1 billion in incremental market value for broadcasters.

Join BIAfn and an expert group of panelists as they discuss M/H DTV and outline what the industry and broadcast stations must do to take advantage of this opportunity and score big!

Topics discussed during the Webinar will include:

• BIAfn's financial estimates for incremental revenues and total station values from the introduction of M/H DTV service.
   

• Description of potential areas of success for M/H DTV services.
   

• Business implications under different scenarios.
   

• The role of the Open Mobile Video Coalition (OMVC) in the standard setting process