BIA/Kelsey Delivers News and Analysis to On-the-Go Local Media Professionals and Industry Watchers Via New iPhone App
CHANTILLY, Va. (June 9, 2010)
BIA/Kelsey (www.bia.com
and
www.kelseygroup.com), advisers to companies in the local media space,
today unveiled a new free mobile application to deliver access to local media news and analysis from
the research and advisory firm’s four blogs: Local Media Watch,
Digital Strategies for Broadcasting,
Global Yellow Pages
and Mobile Local Media. The new mobile app is compatible with the iPhone, iPad and
iPod Touch.
“BIA/Kelsey blogs are a key information resource for local media
professionals,” said Neal Polachek, president, BIA/Kelsey. “This mobile application is our way of making
our research more accessible to our clients and the broader local media community. It enables users to
catch up on our latest news during brief intervals, like waiting for someone at a restaurant, waiting to board a plane, in a taxi between meetings or on the train home from the office.”
Developed by WillowTree Apps, BIA/Kelsey’s mobile app allows local media professionals and industry
watchers to get BIA/Kelsey analysis on breaking industry news and thoughts on the local media landscape,
including broadcasting, print, Yellow Pages, and local search.
The mobile app features:
- Latest news and analysis summaries streamed into a main page, where users simply click for the full story.
- Navigation button allowing users to quickly switch between the four blog feeds.
- Blog posts, images and video presented within the app.
- Information button providing a summary of BIA/Kelsey services and contact details.
“Our mobile consumer data indicates that smartphone ownership is much higher among business
subscribers who rely on apps for continuous updates on news, research, and information to help with
their daily decision making ,” said Michael Boland, program director for BIA/Kelsey’s Mobile Local Media
advisory service. “A large segment of the BIA/Kelsey community fits this profile and our goal is to provide
them access to local media space information wherever they are.”
Plans for future releases of the application include development for other mobile platforms,
as well as the addition of the firm’s conference and webinar content. Learn more about BIA/Kelsey’s new
mobile app at http://itunes.apple.com/us/app/bia-kelsey/id372264797?mt=8, or by searching for “BIA Kelsey”
in the Business section of the iTunes App Store.
About WillowTree Apps, Inc.
WillowTree Apps, Inc., is a leading privately held provider of mobile applications
design and development services on the iPhone, Android and BlackBerry platforms. WillowTree has designed and
developed applications for companies such as The Game Show Network, Crutchfield Electronics and BabyCenter.com, LLC
(a Johnson & Johnson company). Apps developed by WillowTree have been featured in Apple's
newspaper and television advertising. Please contact us to discuss how we can turn your mobile
vision into reality at http://www.willowtreeapps.com/ or call (888) 329-9875.
