Local Media Execs to Examine New Platforms
and Revenue Opportunities at BIA/Kelsey’s
Digital Strategies for Broadcasting 2010, May 17-19
Conference features 40-plus speakers, including keynoters from Fisher Communications, Wachovia Capital Markets, Triton Media Group, Emmis Communications, RAB and TVB
CHANTILLY, VA. April 6, 2010
–
In its recently released 2010 U.S. Local Media Annual Forecast
(2009-2014), BIA/Kelsey (www.bia.com
and
www.kelseygroup.com) forecast local advertising revenues
for television and radio to grow at a 2.8 percent compound annual growth
rate (CAGR) through 2014, compared with a 17.8 percent CAGR for digital
media during the same period. The continuing shift toward digital media
serves as the backdrop for BIA/Kelsey’s upcoming Digital Strategies for
Broadcasting 2010 (www.kelseygroup.com/DSB2010)
conference, which takes place May 17-19 at the Hyatt Regency on the Hudson,
Jersey City, New Jersey, across the river from Manhattan. This event brings
together senior broadcast executives and top digital media experts to
examine new platforms and revenue opportunities in local television and
radio.
“The
rules may have changed in the local broadcast business, as audiences and
advertisers have shifted dramatically toward greater use of digital, social
and mobile media platforms,”
said Rick Ducey, chief strategy officer and
program director, Digital Strategies for Broadcasting, BIA/Kelsey.
“But the game remains the same — consumers continue to access local media,
online and offline, for buying decisions and other local information.
At Digital Strategies for Broadcasting, we’ll examine how broadcast media
are successfully evolving and developing multiplatform revenue strategies
and partnerships across traditional media boundaries.”
Digital
Strategies for Broadcasting is BIA/Kelsey’s annual conference focused on the
latest developments and trends for enhancing the traditional media business.
The program will feature more than 40 influential executives from across the
local broadcast, digital media and advertising space, including six keynote
presentations by Colleen Brown, president and CEO, Fisher Communications;
Jeff Haley, president and CEO, Radio Advertising Bureau (RAB); Steve Lanzano,
president, Television Bureau of Advertising (TVB); Marci Ryvicker, vice
president, equity research, Wachovia Capital Markets; Neal Schore, president
and CEO, Triton Media Group; and Jeff Smulyan, CEO, Emmis Communications.
The first
day of the conference will offer an intensive drill down on cross-platform
approaches for local TV and radio, featuring insights from event partners
RAB and TVB. Days 2 and 3 will include sessions covering a range of topics,
from social media and mobile apps to HD, 3D and retransmission, in sessions
such as:
·
New Platforms, New Revenues: Making It Happen
·
Broadcasting, Internet and Mobile — What’s Working?
·
Consumer and Social Trends Impacting the Media Business
·
Growing and Selling Audiences Cross Platform
·
Making Cross-Platform Deals and Partnerships
·
New Ad Revenues for New Times: Move TV Content Online and
Monetize It Fast!
Conference
sponsors and partners include Association of Directory Publishers (ADP),
Great Outdoor Network (GON), International Classified Media Association (ICMA),
Localeze, National Association of Broadcasters (NAB), NetNewsCheck, Radio
Advertising Bureau (RAB), Television Bureau of Advertising (TVB) and Yellow
Pages Association (YPA). For more information, visit
www.kelseygroup.com/DSB2010.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous
Advisory Services and conferences. Since 1983 BIA/Kelsey has been a
resource to the media, mobile advertising, telecommunications, Yellow Pages
and electronic directory markets, as well as to government agencies, law
firms and investment companies looking to understand trends and revenue
drivers. BIA/Kelsey’s annual conferences draw executives from across
industries seeking expert guidance on how companies are finding innovative
ways to grow. Additional information is available at
www.bia.com
and
www.kelseygroup.com.
The company’s blogs are located at
http://blog.bia.com/bia/
and
http://blog.kelseygroup.com/,
and it can be found on Twitter through
http://twitter.com/BIAKelsey.
