The Radio Workout Team and BIA Advisory Services Launch Blog Series - New
Radio Model
DENVER,
CO and CHANTILLY, VA. July 7, 2009
–
The Radio Workout Team and BIA Advisory Services are launching a new blog series titled “The New Radio Model” to examine vital changes in local radio’s business model at a critical period in the industry’s evolution.
Working together, The Radio Workout Team and BIA will draw from their deep expertise of the radio industry to offer weekly insights that focus on innovation and actionable tactics businesses must take to develop new forms of revenue and capture market share.
“The New Radio Model is designed for 2010 and beyond, and reflects the leading thinking and street-level behaviors of the most-forward acting radio operators,” said Mike Henry, CEO of Paragon Media Strategies and a strategist with The Radio Workout Team. “Clearly, radio has a desperate need for a viable new model that will not only survive, but compete, in the perfect storm that radio faces. In this blog series, we will delve deeply into the essential components of The New Model, focusing on specific changes to radio’s budgetary line items that are required for radio to reshape its revenue and expenses for a healthy future.”
"Legacy media organizations have tremendous local brand equities and are making important progress in developing new revenue models for their operations, but more work is required,” commented Rick Ducey, chief strategy officer for BIA. “In a recent industry-wide survey completed by BIA, we found that radio stations drove approximately $342 million in online dollars in 2008, which will increase at an 18% compounded annual growth rate through 2013. That is an incredibly small percentage of the Internet ad spend in the US. By continuing to put new models in place that focus on evolving audience needs and advertiser demands, radio companies stand to build sustainable revenue and audience growth across these synergistic platforms within the changing media ecosystem. Internet strategies for radio companies must be about more than streaming and selling low cost banner ads.”
The blog will cover
emerging radio business models in the following areas:
Operations and Management
-
Dan Halyburton, The
Radio Workout Team
-
John Stevens, The
Radio Workout Team
Media Strategy
-
Mike Henry, The Radio
Workout Team
-
Rick Ducey, Chief
Strategy Officer of BIA
Sales Consulting and
Training
-
Creative Resources,
The Radio Workout Team
-
The Center for Sales
Strategy (CSS), The Radio Workout Team
-
Steve Passwaiter, Vice
President at BIA
Engineering & New Media
Technology
-
Skip Pizzi, The Radio
Workout Team
-
Peter Krasilovsky,
Vice President and Program Director for Marketplaces BIA’s The Kelsey
Group
Multiplatform Operations &
Programming
-
Paul Marszalek, The
Radio Workout Team
-
Steve Passwaiter, Vice
President at BIA and Michael Boland, Program Director for Mobile Local
Media BIA’s The Kelsey Group
Multiplatform Producing
Ratings Analysis and
Strategy
Interactive Revenue Growth
-
Richard Warner, The
Radio Workout Team
-
Geoff Price, Vice
President at BIA, and Matt Booth, Vice President at BIA’s The Kelsey
Group
Online Marketing
The New
Radio Model blog series will be posted weekly on BIA's website
www.BIA.com as well as The Radio Workout Team's
website www.radioworkoutteam.com and will be
Tweeted through both company’s Twitter accounts. The first blog entry in the series will occur the week of July 6, 2009.
Sign up to receive "THE
NEW RADIO MODEL" at either
The Radio Workout Team or
BIA’s blog.
