CHANTILLY, VA. April 30, 2009
– BIA’s The
Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC
(www.bia.com), forecasts U.S. mobile search advertising revenues to grow
from $39 million in 2008 to $2.3 billion by 2013, a compound annual growth
rate of 125.6 percent.
“We
anticipate a tenfold increase in the number of mobile Internet search users during
the forecast period—from 5.2 million in 2008 to 56.2 million in 2013,” said
Neal Polachek, chief executive officer, BIA’s The Kelsey Group. “The
attendant increase in searches per user and the percentage of search results
that are served with ads will drive the growth in mobile search ad
revenues.”
BIA/Kelsey
will present the forecast during “Winning Media Strategies,” its first
conference to focus on the new media landscape and the opportunities for
traditional media businesses and online companies, May 20-22 in Washington,
D.C. The National Association of Broadcasters (NAB) recently partnered with
Winning Media Strategies to demonstrate the importance of mobile and other
online methods of distribution to the broadcast industry.
The
Winning Media Strategies program will examine the role of mobile advertising
in multiplatform business models and focus on how local advertisers can find
income through cross-platforms, including online, social and mobile media.
Rick Ducey, BIA’s chief strategy officer, will lead a panel titled, “How
Broadcasters Can Get the Local Edge in Mobile Advertising,” featuring Sam
Matheny, general manager, News Over Wireless, and Ivan Braiker, CEO,
HipCricket. The panel will discuss specific opportunities for broadcasters
to win new segments of the advertising pie, including
local
content, mobile video, messaging and even interactive applications for
mobile devices. In addition to advertising revenue models, subscription
revenue models will also be explored.
“Broadcasters are very aware that new technology trends can help them
compete better in today’s marketplace,”
commented Anne Schelle,
executive director,
Open Mobile Video Coalition, and a speaker at Winning
Media Strategies. “The next step is to determine viable, effective
go-to-market strategies that monetize their assets.”
This
discussion will be front and center at Winning Media Strategies where
attendees will examine how to leverage local content and sales forces and
develop cross-platform media campaigns to add unique value to their sales
and marketing solutions and drive new forms of revenues.
The
Winning Media Strategies agenda features
speakers from many key market
segments, including broadcast and Internet media, mobile platforms, print
media, government, academia, finance, lobbying companies, law firms, and
trade associations, who will share their insights on what it takes to remain
relevant in the changing local media industry.
Attendees will learn from
industry leaders and innovators from both traditional and new media,
including keynote speakers
John
Kannapell,
vice president, AOL Search and Directional Media;
Marci Ryvicker, vice president, Wachovia;
Jeff
Smulyan, CEO, Emmis Communications;
Mark Walsh, CEO, GeniusRocket; and Dick Wiley, partner, Wiley Rein.
Media partners for the
conference include TVNewsday,
Washington Business
Journal,
Radio-Info.com and
Inside Radio.
CobbCorp is a conference sponsor.
Additional information on Winning Media Strategies, including a full list of
sessions and speakers, is available at
http://www.bia.com/WMS.
For more information, call 800.331.5086 or email
info@bia.com.
