Have you heard JACK?
Friday, June 24, 2005
BIA Financial Network thought you might be interested in knowing more about JACK, a new radio format causing heated debate across the country as stations drop their old music rotations to adopt JACK's 1,200-song play list of hits drawn largely from the 1970s through 1990s.
One of the most recent conversions to JACK is WCBS-FM 101.1 in New York and fans are not happy. In fact, they are currently organizing to protest the format change at a rally next Tuesday (source: Radio Ink, CBS-FM Fans Won't Go Quietly). But other markets are happily embracing the new format, and growing as a result in the respective markets.
Recently, Mark Fratrik, vice president, BIA Financal Network (BIAfn), spoke with Charlotte Hsu from the Star-Ledger about his opinions on this up and coming format and he points out that, "While there hasn't been tremendous growth lately (in the radio industry), there is always the potential of finding a new thing. Bowing to advertisers, the radio industry is most interested in the 25- to 54-year-old demographic. And since young listeners aren't tuning in, that is a problem that could follow the industry into its future since habits develop at an early age."
Fratrik continues, "JACK could be one method of attracting younger listeners and giving stations a way to distinguish themselves from others in cluttered markets."
For more on this story:
All about JACK
Monday, June 20, 2005
BY CHARLOTTE HSU
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