september 2009

NAB Radio Show 2009
September 23-25, 2009
Pennsylvania Convention Center
Philadelphia, PA
Today, the world of radio faces challenges unique in complexity, intense in difficulty, and great in number. Competition for ad dollars and a weakened economy call for unprecedented new technology, upgraded innovation, and dynamic new business strategies to drive the industry forward.
Join BIA in two locations to learn how your station can taken
advantage of multi-platform strategies, the latest advertising
market data and more to gain a competitive edge.
BIA Main Booth: #308
NAB FASTROAD Booth: #310
Click here to view an HTML map of the exhibit hall.

Directional Media Strategies 2009
September 22-24, 2009
Hyatt Regency Grand Cypress
Orlando, FL
DMS '09 is The Kelsey Group 30th Yellow Pages and directories conference. In 2009, The Kelsey Group is teaming up with the
Yellow Pages Association (YPA)
to bring DMS '09 to the widest and most diverse audience of senior executives from across the global directional media industry.
DMS'09 is the only event combining the objective perspective of the leading provider of research and analysis of the global Yellow Pages industry with the reach and influence of the largest trade organization representing the interests of print and digital media.
Click for more information and to
register.
April 2009

BIA staff are participating in five sessions at NAB. Come and
visit with us.
Transforming Radio's Business Model with Multiple Revenue Streams
April 21, 2009 - 10:30 - 11:45am -
Details on NAB Site>>
Moderator(s):
Rick Ducey , Chief Strategy Officer, BIA Advisory Services
Panelist(s):
Jim Brewer , Vice President, Brewer Broadcasting
Tom Buono , Chief Executive Officer, BIA Financial Network
Erik Hellum , President, GAP West Broadcasting
Some argue the next several years will see a relatively flat growth advertising
pie so the game will become more of fighting for market share than trying to
grow overall ad revenues. In order to grow your businesses, you must develop
multiplatform strategies to diversify your business models and build multiple
revenue streams. This is made tougher by the necessary response to the tight ad
market in terms of budget cutting, employee reductions and less tolerance for
risk taking. This panel will present revenue forecasts by media platform; best
management practices and case studies to assist you in developing your own
revenue growth strategies.
Local: The Television Multiplatform Advertising Center
April 21, 2009 - 2:30 - 3:45am
Details
on NAB Site>>
Moderator(s):
Harry Jessell, Editor and Co Publisher, TVNewsday
Panelist(s):
Christine DiStadio, Director of Digital, KHOU-TV
Rick Ducey, Chief Strategy Officer, BIA Advisory Services
Robert Raciti, Senior Vice President, GE Commercial Lending
The local media ecosystem will continue to evolve as the demand for
"personalized" media increases. Is it a given that you must position yourself as
a cross platform marketer? Most stations have Internet operations, many
attracting substantially more revenue than others. Why? Do you need ot move
beyond the Internet? Is mobile your next path? Is it viable in today's economy
to invest more resources in a project that has a limited track record? The
experience and ideas of today's panelists will help you get beyond the fluff and
into the practical. They'll begin with the basics with insights on developing -
or reassessing - the station's multiplatform business strategy. Participants'
advice on digital applications that can help you create new marketplace
partnerships and grow revenue is a must for any general manager. You'll leave
with ten multiplatform sales money makers, ready to put in place when you return
home. Make sure you're prepared for this important industry revenue benchmark.
As we all know, timing is everything!
Station Choices - Restructuring in a Changing Financial Climate
April 20, 2009 - 2:30 - 3:45 pm Details
on NAB Site>>
Moderator(s):
Jack Goodman , Counsel, WilmerHale
Panelist(s):
Mike Andres , BIA Capital Strategies
Gary Chapman , President, Gary R. Chapman Consulting LLC
Tom Davidson , Akin Gump Strauss Hauer & Feld LLP
John Feore , Dow Lohnes PLLC
David Kuney , Sidley Austin LLP
2009 may be the most difficult year in many stations' financial history. What
are your options in talking to lenders? Do the FCC's ownership rules give any
flexibility for stations with financial problems? And, if all else fails, how
can you use the law to formally restructure? Come hear lenders and experts on
FCC and restructuring issues explore the options for stations this year
New Technologies for Television -
Data Broadcasting - That Was Then, This is Now
April 20, 2009 - 10:30 - 12:00 pm
Details
on NAB Site>>
Presenter
:
Mark O'Brien, Executive
VP/Chief Technologist,
SpectraRep
Mobile, handheld, next generation receivers, smart antennas, bandwidth
management and other advances are creating new opportunities for data
broadcasting. How will these and other technologies drive new business models?
What are the corresponding demands on your bandwidth and other resources? When
will they become a reality? Most importantly, will they finally open the door to
data broadcasting as a new revenue source? If so, what are the tradeoffs? This
session will explore data broadcasting issues including: who is using it, how
much bandwidth does it take and how do you design and deliver a complete
application that end users want? We will also demonstrate live some of the data
broadcasting applications currently being delivered over-the-air. File
broadcasting, video streaming, content targeting and end user applications will
all be demonstrated.
HD Radio Implementations and Improvements Part II
April 19, 2009 - 1 - 4:30 pm
Details on NAB Site>>
Chairperson(s):
Dom Bordonaro , Chief Engineer, Cox Radio, Inc.
Presenter(s):
George Pletea , Radio Manager, 2M Prima Telecom SRL
Sid Shumate , Director of Engineering, BIA Advisory Services, LLC
Bob Band , Business Development Manager, Intraplex Products, Harris
Corporation
Myron Fanton , Chief Engineer of RF Technology, Electronics Research, Inc.
Henry Downs , Vice President Engineering, Mega Industries LLC
Peter Matthews , Mega Industries LLC
Timothy Anderson , Manager, Stratigic Radio Product Development, Harris
Corporation
Jeff Detweiler , Director, Broadcast Business Development, iBiquity Digital
Corporation

Yellow Pages Association
April 26 - 28, 2009 - San Diego, CA
Monday, April 27, 2009 - 9:45 a.m. - 10:30
a.m.
Keynote Address:
A "Wholeistic" View of the Local Media Market
Tom Buono, President and CEO, BIA Advisory Services
Neal Polachek, CEO, The Kelsey Group
October
2008 saw the coming together of the two
premier analyst firms covering local
media. The Kelsey Group, well known
within the Yellow Pages and local search
communities, and BIA, a company with
25 years of experience in radio, TV and
newspapers.
Together they now form BIA
Advisory Services, Inc, the leading
analyst firm covering local media. In
this session, Tom Buono, President and
CEO of BIA Advisory Services and Neal Polachek CEO of The Kelsey Group division
will share their Perspectives on the local media advertising pie and offer
insight into the best opportunities and the biggest challenges for publishers.
Which media can be
expected to grow and which can be
expected to decline? What will be the
key drivers of growth? How will mobile
and the Internet play an increasingly
important role in the future? Share the
future vision with Tom and Neal.
Click for more information.
may 2009

Winning Media Strategies 2009 “ Battling Competitive, Economic
and Market Forces
May 20-22, 2009
Marriott Wardman Park Hotel
Washington, DC
This new conference by BIA Advisory
Services, will feature case studies, proven best practices and thought
leaders covering digital strategies that embrace the implications of
technology and the importance of an integrated corporate vision and
roadmap to drive the business over the next decade. Media companies are
dealing with the impact of advertisers shifting their spending from
offline to online media. Growing demand for accountability and new
audience metrics are changing the business rules of media advertising.
Technologies are challenging fundamental media business models that have
been successful for decades but must now be rebuilt or even discarded in
favor of novel approaches.
Click here to learn more.
september 2009

DMS “
Directional Media Strategies 2009
September 22-24, 2009
Hyatt Regency Grand Cypress
Orlando, Florida
Directional Media Strategies 2009 (DMS 09) is The Kelsey Group's 30th Yellow Pages and directories conference,
attracting the widest and most diverse audience of senior executives from across
the global directional media industry. The conference agenda reflects the
challenges and opportunities presented by the changing local media landscape.
Sessions will cover the priorities of todays traditional and online publishers,
which must balance the need to focus on the basics of selling and publishing the
best directory products they can in the current economy, while finding ways to
achieve sustainable, long-term growth and strategic advantage in a multiplatform
marketplace.
November 2009

ILM:09 “ Interactive Local
Media
November 2009
Location details available soon
Interactive Local Media 2009
(ILM:09) is The Kelsey Group's annual conference devoted to digital media with a
local focus. This event provides a 360-degree view of the local marketplace,
covering a range of important topics, including local search, Internet Yellow
Pages, vertical directories, Internet video, online classifieds, social media
and mobile search.
Past Events
March 2009

March 22-24, 2009
The Inn at Spanish Bay
Pebble Beach, California
Rick Ducey, chief strategy officer, panelist on the
session: Generating Non-Traditional Revenue: Opportunities
Across a Wide Spectrum
BIA is a sponsor of this year's NAB Futures Summit. Click
for more information.
Past March Events
Marketplaces 2009
March 16-18, 2009
Hyatt Regency Century Plaza
Los Angeles, California
Produced by The Kelsey Group and BIA, Marketplaces 2009 is the one and only conference for companies looking
beyond today's local ad mix of Yellow Pages, search, classifieds, coupons and
direct marketing. Marketplaces 2009 leads the way in local interactive marketing
as all the key players converge to network and learn from the leaders how to
leverage the Internet and mobile for better lead generation, conversion and
customer engagement.
With 40 industry leaders, and a number of major events, it is hard to single
anything out.
-
Top executives are slated from Google,
Citysearch, AutoTrader, NCI, Yahoo and AOL, each bringing the local search
and portal perspective.
- Top
executives from MySpace, The Active Network, Demand Media and Marchex will talk
about how they have taken social applications and services to the next level - the
local level.
- Mobile Local SuperForum
highlights all the opportunities inherent in the space.
- Special Pre-Conference Events just for BIA
Clients.
This is just the tip of the iceberg.
Online and mobile applications are poised to become the disruptive forces that
dislodge (or reinforce) traditional media. This is the conference that will be
remembered as the one that changed the industry.

Rick Ducey, BIA Chief Strategy Officer, will be a panelist for the discussion, "Mobile Television “ The Reality Is Now."
January 2009

JANUARY 26 to 29, 2009
MANDALAY BAY RESORT & CASINO, LAS VEGAS
The Future
of Mobile DTV
Wednesday,
January 28th | 5:00
- 6:00 p.m. | Ballroom H
Dr. Rick Ducey, BIA Chief Strategy Officer, will moderate this panel
discussion sponsored by the Open Mobile Video Coalition (OMVC).
Description:
Panelists will shed light
on the money-making opportunities and revenue projections for delivering
live, local and national full motion mobile content on next generation
mobile devices to consumers, beginning as early as 2009 before skyrocketing
in 2010 and 2011. Keeping you ahead of the latest technological developments
scheduled for the next three years, panelists will also reveal interactivity
potential, advanced features (DVR, VOD, etc.) and possible model options.
Find out why industry insiders believe that mobile DTV is the
new new media!
o
Moderator:
Richard Ducey, Ph.D., Chief Strategy Officer, BIA Advisory Services
o
Panelists:
§
Anne Schelle - Executive
Director, Open Mobile Video Coalition
§
Dan Hsieh - Senior
Business Advisor, ION Media Networks, Inc. & President, MTC Services
§
John Taylor - Vice
President, Public Affairs and Communications, LG Electronics USA
§
Ray DeRenzo - Senior Vice
P Product, Programming & Marketing, MobiTV Inc.
§
Srini Dharmaji - Founder,
Chairman, President & CEO, GoldSpot Media