Mobile/Handheld
DTV Webinar
Cashing In on Mobile
Digital Television’s Enormous Opportunities
To listen to the entire
recorded webinar, please click here (Webinar requires Windows Media Player).
To view the
PPT of the slides click here.
To read the report, click
here.
WEBINAR QUESTIONS AND ANSWERS - NOW AVAILABLE!
POLL RESULTS FROM WEBINAR
WEBINAR
SUMMARY:
As television broadcasters consider the many different uses of the spectrum bandwidth now possible through digital television (DTV), BIA Financial Network estimates the industry could reap an additional $2 billion in annual revenue by 2012 through the delivery of content to mobile and/or handheld receivers.
This new flow of revenues could also theoretically create $9.1 billion in incremental market value for broadcasters.
BIAfn provided these estimates in a recent report prepared for the NAB, Study of the Impact of Multiple Systems for Mobile/Handheld Digital Television. In the report, BIAfn
asserts that this tremendous opportunity from M/H DTV is possible as long as an industry standard is adopted and technology is deployed quickly.
LISTEN TO ON-DEMAND PRESENTATION
Listen to this "on-demand" webinar, and join BIAfn's Mark Fratrik, Rick
Ducey and an expert group of panelists as they discuss M/H DTV and outline what
the industry and broadcast stations must do to take advantage of this
opportunity.
To listen to the entire
recorded webinar, please click here (Webinar requires Windows Media Player).
Speakers
Lynn Claudy
Sr. Vice President, Science and Technology
NAB
Rick Ducey
Chief Strategy Officer
BIA Financial Network
Mark Fratrik
Vice President, Research
BIA Financial Network
Mark Richer
President
Advanced Television Systems Committee
Dan Hsieh
President
MTC Services, LLC
Member: Open Mobile Video Coalition
To read the report, click
here.
To read about OMVC's endorsement of the NAB/BIA Study click here. |
